The Marketing Team
Marketing team — Noam, yoga studio owner
Noam, owner of a yoga studio with 40 active students, wants to grow to 100. Works with one other teacher and an admin assistant. Knows she needs an Instagram presence, a monthly newsletter, and landing pages for special courses.
The day before
Noam knows exactly what she should be doing:
- 3 Instagram posts a week
- Monthly newsletter to her list
- A landing page for every special course she launches
- Track results and figure out what's working
What she actually does:
- Posts — maybe one a week, when she remembers
- Newsletter — wrote one four months ago
- Landing pages — no energy, she just opens a WhatsApp group for sign-ups
- Tracking — none
I know exactly what needs to be done. I just don't have the energy to do all of it.
Hiring a part-time marketer = around $2.5K-3K a month. A marketing agency = $1.5K-3.5K a month. Both feel too expensive for a business this size.
What we built
A digital marketing team that runs on a fixed cadence — guarantees consistency, not miracles.
- Content researcher scans the yoga world, Noam's audience, and relevant trends weekly. Proposes five content topics each week, grounded in her voice and values
- Content writer takes the topics she approves and produces three Instagram-ready posts, each with three variations. Noam picks and approves
- Scheduler once approved, posts go out automatically at the right times
- Newsletter writer once a month, a full draft waits for her approval — including an analysis of what resonated with the audience that month
- Landing-page builder every new course gets a custom landing page ready within 48 hours
- The analyst end of every month, Noam gets a report: what went out, what got engagement, what drove action. The numbers speak for themselves — no promises
How it works with visual content
Noam shot an initial library of 80 photos (empty studio, students mid-practice, aesthetic details, course posters). The system tags and classifies them by theme, mood, and color.
For every proposed post, the system picks three or four matching photos from the library, fits them to the platform format, and adds text if needed. Noam picks and approves.
The library is a living system:
- Noam adds new photos whenever she wants — the system tags them automatically
- Every publication is logged: where it went, when, how it performed
- The system learns which photo types get higher engagement and prefers them
- No duplicates — a recently-posted photo won't get proposed again right away
- When a category runs low, Noam gets a heads-up: "The 'students in practice' category is down to 3 unpublished photos. Time to refresh."
The day after
Noam hasn't turned into a marketer. She's still a yoga studio owner.
But now:
- The studio is active on Instagram three times a week, consistently
- The newsletter goes out at the top of every month
- Every new course gets a landing page within 48 hours
- At the end of every month she knows exactly what happened — and every marketing decision is grounded in data, not guesswork
She spends 30 minutes a week on approvals and decisions. The system does the rest.
Did sales go up? Yes — but that came from the consistency, not a miracle.
The numbers
We won't quote numbers on "business outcomes," because they depend on dozens of factors outside our control: the product, the pricing, the market, the timing. What we guarantee is the process:
3 posts/week: consistently, 52 weeks a year
12 newsletters: a year, all on time
48 hrs: to a landing page for every new course
Monthly report: what worked and what didn't — your starting point for decisions
The point
Marketing isn't magic — it's a lot of small, consistent work. Most business owners don't fail because they don't know what to do. They fail because they don't have time to do it consistently.
AI·R doesn't promise to double your sales. AI·R promises your marketing machine will run — consistently, at quality, without you having to think about it.
The rest is on you.